For KING & COUNTRY has issued a Valentine's Challenge on Facebook.

"Never have I seen a time where a woman’s worth has been more debated and discussed - with public figures objectifying women and sex trafficking on the rise," posted Joel Smallbone of the band for KING & COUNTRY, who released the song "Priceless" and a movie by the same name. "Now we find ourselves just a few days away from Valentine's and it feels more important than ever to remind those we love of their infinite worth. So we invite you to partner with us in spreading this priceless message."

Here’s how:

1) record a video of yourself saying "No matter what anyone has said or done to you, or what society tries to imprint on you, You Are Priceless!”

2) Post it with the hashtag #YouArePriceless..Luke and I will be watching and will pick a few of you to give a ring (call) to say thank you for sharing this great message...Let your voice be known!

See for KING & COUNTRY live in concert this summer at a Premier Festival - WonderJam, KingsFest or SpiritSong!

Here's a link to the "Priceless" music video and the Facebook challenge: